Is an ongoing visual narrative developed in collaboration with the artist. Rather than illustrating a single album or release, the project constructs an evolving universe — a world where the artist’s voice, symbols, and mythology coexist. It translates sound and persona into visual language: a hybrid space between poster, cartoon, and sacred emblem.
Across multiple projects, La Zaga explores how identity can mutate through repetition — how a name, a rhythm, or a drawing becomes part of a larger story. The work extends beyond design, acting as a vessel for an imagined community and the spirit of the performer behind it.
My role encompassed art direction, graphic design, and conceptual development, shaping the project’s visual vocabulary as it expands across media — from digital to print, from gesture to merchandise.
record covers
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record covers \
Flyers
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Flyers \
Merch
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Merch \
World and Character Design
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World and Character Design \
Characters and graphic motifs are brought into motion, translating the artist’s emotional tempo into gesture. These animated sequences extend the universe of La Zaga — transforming drawings into living entities that dance, morph, and echo the artist’s inner narrative.
For this series, we reimagined the legend of the Ghost Rider as La Zaga’s hood narrator — a spectral storyteller who overlooks everything. Half-myth, half-memory, he rides through the city’s rhythm, connecting the fragments of the story: the beats, the faces, the shifting light. His presence turns the animations into acts of observation — a haunting voice that keeps the world of La Zaga alive and restless.
